[tweetmeme source= “bucentral” only_single=false]
I’ve got a serious soft spot for PSAs.

Message-based advertising tends to bring out the creative side in advertisers, sometimes leading to clips as masterful as this one here for Australia’s GetUp! campagain for marriage equality. Only a few days old, the video is all kinds of moving and its choice of music certainly has much to do with its effectiveness. Watch and marvel at its perfection, y’all.


The clip uses bits of Oliver Tank’s “Last Night I Heard Everything” and if you’re anything like me, you now have a strong urge to listen to the whole track after watching that. Here it is!

Have a great week, everybody!

Josh

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